The Grudge Poster Analysis

The first thing the viewer would notice when looking at this film poster would be the eye in the middle of the image. They eye on its own is quite haunting due to the fact there is no clear line between the pupil and the coloured part. This is quite inhuman and it makes the viewer womnder what may be wrong with the girl and why her eye is like this. Here eye is also very wide and brightened by the light effects in the image. This draws the viewers attention and intrigues them, making them want to see the film. The girls eye is open very wide, giving the impression she is quite deranged, frightening or frightened herself, all of which will confuse the audience about the girl and make them want to see the film.

The fact that the girls face is mostly obscured by her hair is very important also as it makes the audience wonder what is behind the hair. The hair is also important as the audience would imagine a scary figure with hair draped across her face, not being able to see her totally, and the fact that you cant fully see her face makes the character more frightening. The girls face in the image is completely grey also which adds to her mystery. It also makes her appear ghostly, or as if she was dead.

The red title in the image, “THE GRUDGE” is very impactful due to the fact it stands out so well as its on a black background. Also the title is directly next to the characters eye makes it stand out as people will automatically look at after looking at the eye. The redness in the image is important as it connotes blood and anger which enhances the idea that the film of the the horror genre. The title itself is also quite intriguing as the audience will automatically be thinking about what this “grudge” may be. This links with the tag line “It never forgives. It never forgets” which is associated with holding a grudge with someone.                        

Overall the poster is very effective when advertising the film as it as it raises many questions in the audiences mind and it makes them want to find out the answers. There is a clear sense that the film is of the horror genre due to the amount of darkness in the poster and most importantly the main character in the image is very haunting and makes the audience intrigued to see the film.