‘The Possession’ Movie Trailer 2012 analysis

 http://www.youtube.com/watch?v=0gBeG31fX40  Here is a link to the Possession horror trailer.

The trailer begins with slow cuts, with faded edits which infers peacefulness to begin with. When the family are moving to the new house, there is a calm atmosphere, however as the trailer goes on there becomes more of an intense feeling, especially after the girl discovers the possessed box. The music sounds quite peaceful to begin with but it is still quite menacing as it seems to be in the backround, like some sort of monster. Only when the box is open and the girl begins to be possessed does the music begin to become quite imposing and God-like. The music seems quite holy due to the link with the devil and the possession so the music compliments the trailer well.  Due to the volume of it and the way it’s so high in the mix.

The theme of God is ever-present for example when the characters are in the large while room, it seems very peaceful and holy. Another thing that makes the trailer scary is that its situated around a young girl as it makes her seem venerable and that she cannot defend herself. Also how there is such an emphasis that the box cannot be opened makes the trailer scary also.
However the most effective part of the trailer is when the music goes silent and someone looks down the girls throat and all of a sudden some fingers come out of the girld throat. This is a shock tactic which is often used in horror films and the name of the film followed afterwards so it leaves the viewer with the film name in their head. This is a classic horror technique used by many film makers and its often used in horror trailers to be impactful and to leave an impression on the viewer. 

Kieran Browne